Do You Know Like and Trust Me?
The power of “Know Like and Trust” is an extremely import concept in sales and marketing.
Now technically I am almost positive this post is never going to rank for the keywords “know like and trust”. I searched the term with Google and the results, a staggering one billion, 380 million results!! There would be some serious competition for that keyword combination.
The other stand out observation for me was just how important this is. So that you don't vanish to see who had the No 1. result on page one in Google, I will share with it you. Copyblogger, one of my favourite sources of information, came in at #1 with this post – https://www.copyblogger.com/30-know-like-trust-actions/ and is well worth the read.
Let me rephrase that, yes it is a great read, but that's not what I have done with this particular post. In plain simple language, that I understand, the author, Georgina El Morshody, had given me an actionable list. Thank You.
A list with 10 actions for each of the points “Know Like and Trust”. Thirty doable steps for me. I have this post saved and have a printed copy on my desk. I look at this list every day now, as part of my action plan. What have I done on this list today that is contributing to this goal?
What is so special about this article? Written January 2013 this article is still the first search result for “Know Like and Trust” today. I'm not sure about you, but in my mind, the credibility and authority in this post are self-evident.
Recently I came to a significant realisation about myself. I have always been too much about the detail. Technically I not only know how to use most things, but I have to understand how they work and try to improve or perfect everything.
Over the years, I have always had computers, either in business or just built them at home as a sort of hobby. The internet and marketing have been a passion of mine for as long as I can recall. Not only have I built websites, sold virtual hosting, but taught myself an accessible version of Unix called FreeBSD. With this knowledge, PHP, Apache and MYSQL databases, I made web servers.
Of course, I don't get carried away any more. I need all 158 apps on my iPhone, iWatch, Ipad and Mac. They are the staples; absolute must-have, couldn't possibly exist without applications!!
Anyway, back then, life got in the way, and while I still played around with computers, I had to go back to working a day job. It was only really about five years ago I started seriously looking at online marketing. I knew that this worked and I was positive I could figure it out. I could learn it, build it, and it would make money.
The savvy marketers out there can see I had subscribed to the “Build It They Will Come Theory”. When they didn't come, I KNEW it was because I hadn't learnt enough and had built the wrong thing. I just needed another piece of software, another video making tool or another “How To Make $5K A Day Online” course.
I realised I had the same dreams as everyone else, making enough money online to give up my day job. I was not treating it seriously as a business my problem. I didn't have actual goals and a plan.
Approximately 12 months ago, there were strong indications that my employment of the past seven years was in jeopardy. Not wishing to be caught out, I registered my business and started seriously developing my online affiliate marketing business.
Building an online business was a real struggle while still working 12 – 14 hours a day and on-call, most nights and weekends. I still wasn't sure what I was doing wrong. I started to doubt myself and felt overwhelmed.
Who Did I Know Like and Trust?
I didn't “Know Like or Trust” anybody. The beginning of the change for me came from a most unlikely place.
I was flicking through Twitter one night when I saw a teaser for video by Kenneth Holland. The title immediately grabbed my attention “The Best Free Affiliate Marketing Training for Beginners… plus some sober reality”. I don't know what made me click on this (probably the sober reality), but it changed everything for me. I have embedded Ken's video for you to enjoy below!
Even though I'm a Kiwi (from Christchurch, New Zealand), I have lived most of my life in Australia. I loved Ken's no BS style, and emailed him, saying, he could easily be an Australian!!
A lot of Ken's thoughts and words struck a chord. Why was I trying to do everything myself? Even if I had all the time in the world, which I'm pretty sure I don't. It is not possible to know everything. I can't do everything by myself. I thought I was the failure.
I had become so busy being busy; I wasn't going anywhere. I needed help. Admitting this was hard and writing it down even harder! I had always managed to get by all by myself and wasn't the one to give up.
Its no secret, on Ken's recommendation, I paid the shipping and handling and got my free copy of Dean Holland's book. Affiliate Marketers Playbook. From then on, I have honestly not looked back.
Has this been an easy road to follow? I don't think anything worthwhile is easy. I have adopted a hashtag for myself that I use on everything to spell out my message.
Since I have already explained this post will never rank for the keywords “Know Like and Trust”, hopefully, you have come to know me a little better…
If you that enjoy the “ramblings” of grumpy old men. Please feel free to check out my new friend Ken at Kenneth Holland.com and let him know I said to drop in.
P.S. Ken isn't old or grumpy. He tells it like it is. No matter, I still “Know Like and Trust” him.
Please feel free to like and share this post.
If you have any questions or comments, please add them below.